The gist of this campaign is to show the variation in gifts other than inability. The argument is that not everyone can swim, walk, sing, run, etc as fast as everyone else. This does not make the people any less valuable. There is need, therefore, to get rid of this word to avoid battering the self esteem of affected people. Everyone should be regarded with dignity despite certain shortcomings.
The problem with the term retard/retarded is its use outside medical or clinical environment. Originally, it had a connotative meaning and was only used by doctors and nurses to refer to a clinical condition. It showed that the affected person had developmental challenges. Using it out of context makes the mentally impaired individuals to feel isolated and less valued. On the streets, it refers to a stupid or thoughtless person.
The hurtful aspect of referring to a developmental condition as retardation is the lack of appreciation of the special gifts such a person possesses. The focus becomes on what the person cannot do instead of what he or she is capable of doing. This action is hurtful and should be condemned. With more people pledging to eliminate such reference from ordinary speech, the trend will be reversed.
The campaign has its genesis during an activation event for Special Olympics in 2009. The event and participants sort to focus on the special abilities of people with developmental or cognitive disabilities instead of highlighting their deficiencies. Their argument was that these people have the capacity to equally enjoy life and all experiences like ordinary human beings. There is no need to make them feel any less human.
Pledges are registered on the official campaign website where you are required to give the name, residence city and country or state where you come from. You may add details about your organization or school, but these are optional. These details are filled on a prompt form with your commitment being displayed for the world to see. You are invited to sign in for a monthly newsletter containing calendar of events, news and more campaign information.
Most people ask, What is wrong with her/him, when they spot a mentally impaired person. The aim of this campaign is to turn the shine on what the person can do other than his or her deficiencies. Being on a wheelchair is equated to inability to swim, sing, draw, etc. It does not make anyone any less valuable.
People making pledges are invited to share personal experiences with mentally impaired persons. The experiences will help people view the victims as ordinary human beings only that they are alternatively gifted. By creating a positive aura around the issue the affected persons will feel more dignified.
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