Before this form of media was created a lot of money was spend on transportation as friends, employers and employees had to travel in order to see each other. It is not necessarily the case today as meetings between employees and their employers can be done through video conferencing. Couples who are far away from each other having received a boost by being able to see each other more frequently through web chatting.
A lot of information is relayed through popular media; people have now become more informed on what is going on around the world. It only takes a few posts in the internet for the entire world to know what is happening in a certain country as more and more people share the same information. It is relatively cheaper to access information on popular and common media than other traditional sources like news papers.
Common networks offer an avenue for businesses to interact with customers. Many established companies have seized the opportunities for growth by integrating customer service experience in their daily functions. Customers also like companies that embrace technology and try to add value to their needs. With this particular media it is easier for customers to give feedback about the company without the fear of victimization.
A lot of people have helped this media grow by uploading, creating and modifying content. In the long run some of these users can make a living by showcasing their creativity and talents. For example, individuals that develop applications on this form of media are often paid. Hence it is an avenue for people to earn a living.
This type of media is a vast source of information and as a result it encourages research and development. It also promotes discovery of new information every day. For some users it gives them confidence and a sense of belonging by joining and participating in particular pages and groups. Social network in Africa has educated people on the different living cultures and beliefs in other parts of the world and as a result they learn to accommodate each other in society.
This form of media has provided a career path for many people as organization regard it as an added advantage when recruiting new staff. Being able to successfully interact with people online is becoming a crucial skill needed by employers. Individuals with effective skills in popular media are increasingly becoming very marketable.
With millions of users participating in African social network companies have resulted to using this platform to advertise. It is known to reach the most number of clients and is way cheaper compared to traditional modes. By and large, it has helped to improve family relationships as relatives can frequently communicate with one another.
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