The main aim of this movement is to help instill the use of respectful language which takes into consideration the welfare of victims of several cognitive and even developmental challenges. The movement aims at informing the public at large that these individuals who fall into this category can be able to achieve a productive life especially if people never regard them to be complete human beings.
The Spread the Word to End the Word movement aims at achieving the very goals and objectives which are held by the pledge. The Special Olympics Global Activation Summit was the place of birth for this initiative where several young people thought it necessary to come up with this movement. The formation of this movement only came to be in the year 2009 when the World Winter Games were being held.
The movement usually entails the students from all the country taking a pledge to never use the word retard in conversations and to also urge other individuals to do the same. This day set for commemorating this nationwide campaign is the 31st of March every year. Several public figures have been hugely condemned for the use of the word retard whereby some of them have been forced to make public apologies and even take the pledge themselves.
The goals of this initiative are usually achieved through many means. The use of social media platforms has come in handy whereby the message is widely spread by the supporters of this movement. People are usually encouraged to share their personal pledges through Twitter. The Facebook page and even the Youtube channel have also come in handy in informing the general public about the goals of this movement. Further information about the movement including the announcement of events is carried out through the use of a newsletter.
There is also a 46 day event which involves the carrying of a torch relay. Financial contributions are also made during this very event. These funds usually come in handy in further public awareness activities.
Individuals are also encouraged to share their story with regards to the situations which led to them to join this movement. This usually happens in the website run by the movement. There are encouraged to write powerful and personal stories of their motivation for ensuring that intellectually disabled individuals are addressed in the rightful manner.
The handling of people and even situations of the propagation of derogatory and insulting statements to physically challenged persons is taught. Participants are taught on the various ways of gauging the necessity and even methodology for an effective intervention whenever they find themselves in cases where these behaviors are exhibited. Several celebrities have come and offered their personal endorsement for the pledge. Their endorsements have been very much welcomed since it has proved to be very invaluable to the information of the general population.
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